May 24th, 2022 at 10am PST  

During this members-only webinar, we will be covering the following: 

  • Top five misconceptions that are causing cannabis retailers to misinterpret their their business performance and make key business decisions off of incorrect information
  • How to measure and focus to drive performance at a cannabis retail store
  • Vetrina Group Retail Pyramid of how to analyze a cannabis retail environment and what KPIs to look for to identify opportunities for growth and proper forecasting
  • What to look for when analyzing the ROI on your cannabis operations investments and what steps to take to improve the performance
  • The value of a touchpoint to increase profitability in a cannabis retail operation

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Krista Raymer


Vetrina founder Krista’s spare time is spent traveling the world and whipping up some scrumptious dishes in the kitchen. Her first love, however, is still retail–specifically, making shopping fun again.

Krista has a background in an academic fashion and a knack and passion for teaching, so leadership is basically hard-wired into her DNA. Did we mention that she lectures on the Business of Cannabis at Lake Superior State University? After a decade of learning how customers interact with stores and connecting people with products that make them feel great, she stumbled into the cannabis industry.

While recovering from a brain injury, she turned to CBD to manage headaches. When her first experience in a cannabis retail location was abysmal, she decided she would change the cannabis retail landscape. With a clear vision, she founded The Vetrina Group–experts in building successful cannabis retail stores and consumer journeys.

Retail/Cannabis Industry Track Record: 3 years and counting

Bragging rights: Opening and working with more than 30 retail stores, supporting teaching the Business of Cannabis at Lake Superior State University

Her fave part about retail: Connecting people with the right products that make them feel great

Ask me about Brooks Brothers, Suitsupply, John Fluevog, Fire & Flower

Skills: leadership, creating retail joy, looking good on a motorcycle, and scuba diver for Kraken.